Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12394/10516
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dc.contributor.advisorVicente Ramos, Wagner Enoces_ES
dc.contributor.authorCano Torres, Luz Mirellaes_ES
dc.contributor.authorCastro Ramirez, Djanira Nikoles_ES
dc.date.accessioned2022-01-21T19:37:21Z-
dc.date.available2022-01-21T19:37:21Z-
dc.date.issued2021-
dc.identifier.citationCano, L. y Castro, D. (2021). Relationship marketing in customer loyalty of commercial galleries in times of Covid-19. Tesis para optar el título profesional de Licenciada en Administración y Marketing, Escuela Académico Profesional de Administración y Marketing, Universidad Continental, Huancayo, Perú.es_ES
dc.identifier.urihttps://hdl.handle.net/20.500.12394/10516-
dc.description.abstractThe main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty factors are: Differentiation, Personalization, Satisfaction, Loyalty, usually. The relationship marketing indicators are: Trust, Commitment, Customer Satisfaction, Intention to renew the relationship. The survey results were processed using statistical methods. In particular, internal consistency checks performed on the questionnaire with questions to use Cronbach’s alpha. The use of such criteria allows to draw conclusions about the high level of consistency. The coefficient of determination was used for statistical verification of dependence. The results of the calculations confirmed a high level of dependence. Dependence was also confirmed by calculating p-values with a high level of probability. Conclusions were drawn according to the results of the empirical investigation.es_ES
dc.formatapplication/pdfes_ES
dc.format.extentp. 426-435es_ES
dc.language.isoenges_ES
dc.publisherUniversidad Continentales_ES
dc.relationhttps://journals.vgtu.lt/index.php/BTP/article/view/14486es_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/es_ES
dc.sourceUniversidad Continentales_ES
dc.sourceRepositorio Institucional - Continentales_ES
dc.subjectSatisfacción del clientees_ES
dc.subjectMarketinges_ES
dc.subjectInfecciones por Coronaviruses_ES
dc.titleRelationship marketing in customer loyalty of commercial galleries in times of Covid-19es_ES
dc.typeinfo:eu-repo/semantics/bachelorThesises_ES
dc.rights.licenseAttribution 4.0 International (CC BY 4.0)es_ES
dc.rights.accessRightsAcceso abiertoes_ES
dc.publisher.countryPEes_ES
thesis.degree.nameLicenciada en Administración y Marketinges_ES
thesis.degree.grantorUniversidad Continental. Facultad de Ciencias de la Empresa.es_ES
thesis.degree.disciplineAdministración y Marketinges_ES
thesis.degree.programPregrado presencial regulares_ES
dc.identifier.journalBusiness: theory and practicees_ES
dc.identifier.doihttps://doi.org/10.3846/btp.2021.14486es_ES
dc.subject.ocdehttp://purl.org/pe-repo/ocde/ford#5.02.04es_ES
renati.advisor.dni20738614-
renati.advisor.orcidhttps://orcid.org/0000-0001-6322-3525es_ES
renati.author.dni74168782-
renati.author.dni75511487-
renati.discipline413306es_ES
renati.levelhttps://purl.org/pe-repo/renati/level#tituloProfesionales_ES
renati.typehttps://purl.org/pe-repo/renati/type#tesises_ES
dc.type.versioninfo:eu-repo/semantics/publishedVersiones_ES
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