このアイテムの引用には次の識別子を使用してください: https://hdl.handle.net/20.500.12394/13403
タイトル: Chakri: Mobile application to reduce dependence on intermediaries in the marketing of products in family farming
著者: Rocha Damian, Alexandra Fátima
Mallque Gomez, Ivan Edison
Bellido Contreras, Samuel Illapa
Castañeda Vargas, Pedro Segundo
metadata.dc.contributor.advisor: Castañeda Vargas, Pedro Segundo
キーワード: Dispositivos móviles
Agricultores
Comercio electrónico
出版者: Universidad Continental
発行日: 2023
metadata.dc.date.available: 5-10月-2023
引用: Rocha, A., Mallque, I., Bellido, S. y Castañeda, P. (2023). Chakri: Mobile application to reduce dependence on intermediaries in the marketing of products in family farming. Tesis para optar el título profesional de Ingeniero Empresarial, Escuela Académico Profesional de Ingeniería Empresarial, Universidad Continental, Huancayo, Perú.
metadata.dc.identifier.doi: https://doi.org/10.1145/3568834.3568908
抄録: In Peru and the world, agriculture is one of the main sources of work. Specifically, family farming is the one that contributes more than 80% of food productions worldwide, despite this this sector has been facing various problems among which is the deposition of intermediaries for the sale of their products. In developing countries such as Peru, this situation means that the income received by family farmers is not fair due to little bargaining power, misinformation, and little connection with actors in the value chain. Faced with this, a mobile application was developed or "Chakri"that aims to reduce the dependence on intermediaries in family farming. This application was developed using the SCRUM methodology which allowed to receive feedback constantly during each sprint. Once the development stage was completed, a survey of 30 farmers was carried out to validate the criteria of usability and satisfaction of use of the application, in the same way as it happened with 50 buyers. It was evidenced that 72% of family farmers and 72% of buyers said they "Agree"with the usability of the application, while 73% of farmers and 71% of buyers said they "Agree"with the satisfaction of using the application. These results show the acceptance of the mobile application "Chakri"as a solution to the identified problem.
metadata.dc.relation: https://dl.acm.org/doi/abs/10.1145/3568834.3568908
Extension: 5 páginas
metadata.dc.rights.accessRights: Acceso restringido
metadata.dc.source: Universidad Continental
Repositorio Institucional - Continental
出現コレクション:Tesis

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