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Repositorio Institucional Continental
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Issue Date
Title
Author(s)
2023
Marketing experiencial en el valor de marca: Revisión sistemática
Zavaleta Salazar, María Cristina
;
Cavero Gómez, Melani Danafer
;
Garagatti Montufar, Kevin Gianperre
2021
El marketing experiencial en el sector moda: una revisión literaria
Cavero Gómez, Melani Danafer
;
Zavaleta Salazar, María Cristina
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Author
2
Zavaleta Salazar, María Cristina
1
Garagatti Montufar, Kevin Gianperre
Subject
1
Estrategias de marketing
1
Marcas
1
Marketing
1
Marketing experiencial
1
Moda
1
Módulos experienciales estratégicos
Date issued
1
2021
1
2023