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https://hdl.handle.net/20.500.12394/11331
Título: | Influence of the key account manager in the provisioning management: Evidence from staple companies during the events of COVID-19 |
Autor(es): | Albengrin Mendoza, Cynthia Paola Gomez Rojas, Gabriela Briggite |
Asesor: | Vicente Ramos, Wagner Enoc |
Palabras clave: | Infecciones por Coronavirus Administración financiera Control de inventarios |
Editorial: | Universidad Continental |
Fecha de publicación: | 2022 |
Fecha disponible: | 8-jun-2022 |
Cita bibliográfica: | Albengrin, C. y Gomez, G. (2022). Influence of the key account manager in the provisioning management: Evidence from staple companies during the events of COVID-19. Tesis para optar el título profesional de Licenciada en Administración y Negocios Internacionales, Escuela Académico Profesional de Administración y Negocios Internacionales, Universidad Continental, Huancayo, Perú. |
DOI: | https://doi.org/10.5267/j.ac.2021.7.006 |
Resumen/Abstract: | The purpose of this research was to evaluate the degree of influence exercised by the Key Account Manager in the provisioning management in the main companies called Staple in Peru, during the events of COVID-19. The research was of type quantitative, cross-sectional and temporal, with a non-experimental design, using a multiple linear regression model and correlation analysis to determine the impact that exists between the variables. The data belongs to the Industrias San Miguel company, distributed in a weekly period from June 2019 to March 2021, which gives 88 observations. The results allow us to conclude that the Key Account Manager is an important manager of the supply of goods during the crisis caused by COVID- 19 in staple companies. |
Incluido en: | https://growingscience.com/beta/ac/5084-influence-of-the-key-account-manager-in-the-provisioning-management-evidence-from-staple-companies-during-the-events-of-covid-19.html |
Extensión: | p. 161–170 |
Acceso: | Acceso abierto |
Fuente: | Universidad Continental Repositorio Institucional - Continental |
Aparece en las colecciones: | Tesis |
Ficheros en este ítem:
Fichero | Descripción | Tamaño | Formato | |
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IV_FCE_315_TE_Albengrin_Gomez_2022.pdf | Albengrin Mendoza, Cynthia Paola; Gomez Rojas, Gabriela Briggite | 1.01 MB | Adobe PDF | Visualizar/Abrir |
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