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Repositorio Institucional Continental


Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12394/11331
Title: Influence of the key account manager in the provisioning management: Evidence from staple companies during the events of COVID-19
Authors: Albengrin Mendoza, Cynthia Paola
Gomez Rojas, Gabriela Briggite
Adviser: Vicente Ramos, Wagner Enoc
Keywords: Infecciones por Coronavirus
Administración financiera
Control de inventarios
Publisher: Universidad Continental
Issue Date: 2022
Date available: 8-Jun-2022
Bibliographic citation: Albengrin, C. y Gomez, G. (2022). Influence of the key account manager in the provisioning management: Evidence from staple companies during the events of COVID-19. Tesis para optar el título profesional de Licenciada en Administración y Negocios Internacionales, Escuela Académico Profesional de Administración y Negocios Internacionales, Universidad Continental, Huancayo, Perú.
DOI: https://doi.org/10.5267/j.ac.2021.7.006
Abstract: The purpose of this research was to evaluate the degree of influence exercised by the Key Account Manager in the provisioning management in the main companies called Staple in Peru, during the events of COVID-19. The research was of type quantitative, cross-sectional and temporal, with a non-experimental design, using a multiple linear regression model and correlation analysis to determine the impact that exists between the variables. The data belongs to the Industrias San Miguel company, distributed in a weekly period from June 2019 to March 2021, which gives 88 observations. The results allow us to conclude that the Key Account Manager is an important manager of the supply of goods during the crisis caused by COVID- 19 in staple companies.
Included in: https://growingscience.com/beta/ac/5084-influence-of-the-key-account-manager-in-the-provisioning-management-evidence-from-staple-companies-during-the-events-of-covid-19.html
metadata.dc.format.extent: p. 161–170
Access: Acceso abierto
Source: Universidad Continental
Repositorio Institucional - Continental
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